Home IndustrySurveys Where do Brits shop online from? The answers may surprise you

Where do Brits shop online from? The answers may surprise you

by Underlines

Figures just released from the Office of National Statistics (ONS) as per the report, Retail sales, Great Britain: January 2018, depicts a constant rise for online weekly sales for all retail based products, excluding automotive fuel, from January 2015 to January 2018.

The same report also states that the main increase in sales was noticed for the non-food category which includes department stores, textile, clothing and footwear stores, household goods stores and other stores, with the most sales identified in the category of household goods. While there was a slight decrease in sales from December 2017 to January 2018, with £1,175.4 million reported in the first month of the year, compared with the £1,209.6 in December, the underlying trend shows a continuing year-to-year growth.

With the process of shopping online incredibly convenient, considering you can have the items of your choice at the click of a button, it’s of no surprise online shopping figures have almost doubled for three years.

OnBuy found that the most common answer for respondents regarding where they usually shop online from was while watching TV’ at (54%), and when asked what is the reason behind the purchase, most Brits answered because ‘they needed the items’ (77%).

Shockingly, the data depicted a concern that shopping while driving was common in some regions, with the North East with the highest percentage, putting both drivers and pedestrians in danger. Another surprising statistic collected had shown that 4% of Brits do their online shopping under the influence of alcohol.

The toilet is also one of the most common place to do the online shopping from for 8% of the population of UK, with residents from the West Midlands enjoying this habit the most.

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