Moda will host a brand new content programme this season in conjunction with market leading trade titles WWB and MWB. The Autumn/Winter 2018 edition of the event – which takes place at Birmingham’s NEC on 18-20 February – will feature a content-rich schedule designed to help retailers to take advantage of new digital trends that will help maximise their business. The new features will add live and interactive elements to the show, and for the first time, retailers will be shown how to boost their sales by tapping into the internet traffic through inspirational visual styling and promotion.
Moda will put styling and flatlays in the spotlight with its first-ever live photoshoot, which will allow exhibitors and visitors to watch and engage as a real photoshoot takes place on-site. Organised in conjunction with fashion editor, stylist and social media expert Victoria Jackson – editor of MWB Magazine – the shoot will inspire viewers with regards to props, styling, photography and product presentation. Visitors will also have the chance to engage more directly with Moda’s line-up of seminar speakers with the development of the show’s workshop area. Introduced last season to give buyers the opportunity to speak to industry experts following their on-stage presentations, the workshop area will evolve for the new season with an appointment system, whereby visitors can be guaranteed free, expert advice during their visit to the show.
As part of the menswear focus, a panel discussion focusing on the New Dandy and the direction of menswear will headline the seminar programme. Led by leading fashion and lifestyle blogger Carl Thompson, Marc Darcy’s creative director Karen Johal and Master Debonair owner Simon Whittaker, the discussion will refocus the subject of all things menswear by highlighting the looks and styles that are guaranteed to secure a market share on a competitive high street.
