Parah announces the appointment of new Creative Director, Manos Samartzis, who will push the brand towards internationalization with a dynamic attitude and contemporary vision.
Samartzis graduated in the nineties at the European Design Institute in Rome and has extensive experience in fashion and trends with a strong identity. This new chapter in the history of Parah also means a brand new shop concept for the international mono brand stores, including its Milan showroom, communicating the brand’s values and vision to retailers and consumers.