INVISTA, owner of the LYCRA® fibre brand, will be displaying its vision for the future of innerwear at Interfiliere and Mode City next monght by bringing to life with a capsule collection of athleisure bodywear on the catwalk.
Athleisure has developed into a multi-billion dollar way of life inspired by the desire for healthier, more active lifestyles aimed at wellbeing (it is predicted to grow by some 30% by 2020 especially fired by Asia and the USA) with huge potential across complementary segments such as innerwear. The technological advances achieved by the LYCRA® brand for sportswear are rapidly being adopted into clothing, lingerie and shapewear with garment solutions that are multi-use and multi-purpose.
22222 LYCRA® Moves Athleisure
Arnaud Ruffin, Strategy and Business Development Director at INVISTA Apparel, says: “For the innerwear market, athleisure represents an exciting new growth area for intimates and bodywear brands to expand their business creating and supplying athleisure garments fit for purpose to their consumers, and for fabric producers who develop performance yet comfy fabrics. We have the technology, knowledge and experience to do this.” He added;
“For example, the sports bra category is growing and is widely adopted by millennials, now taking a 20% share of the market. Sports bras are being designed to be seen and not hidden and feature superior performance properties such as moisture management, odour control and built in heart monitors. We are now seeing brands expanding their product ranges to include matching tops and leggings. The key consideration for these brands and retailers are technical fabrics and ingredient stories to give them credibility in this new category.”
A dedicated LYCRA® Lounge will be staged in the Innovation Forum showcasing the brand innovations and solutions.
