Hanro of Switzerland unveiled a custom piece of art stretching for nearly 20 metres at its store in New York’s meatpacking district. Created by artist Izak Zenou, the private showing took place on 5th May with public viewing from 6th. On Saturday 7th Hanro invited all customers to a kick-off celebration to see the mural and the artist and enjoy 20% discounts on purchases.
The collaboration is the latest move in Hanro’s on-going public art campaign.