German men’s underwear brand Olaf Benz has won the iF Design Award in the ‘packaging’ category, a globally recognised trademark regarding superb design for over 60 years. The Olaf Benz packaging was developed in collaboration with advertising agency Schwitzke Graphics GmbH from Düsseldorf, who was also responsible for the succinct claim “German Underwear”, the revised logo, tags and labels as well as the brand’s imagery.
Frank Markert, CEO at Premium Bodywear AG, said: “Together with Schwitzke Graphics we are thrilled that our packaging is awarded with the iF DESIGN AWARD 2016. Knowing that the expert jury had to choose from more than 5.000 submissions of 53 countries to award the sought-after seal of quality – all the more we are proud, that our packaging is amongst the awardees.”
