Leading UK-based fashion solutions business, Perfection, is going transatlantic after securing a contract which will see its products launch on 1,400 Claire’s Accessory stores across Europe and 388 Icing stores across the USA, Canada and Puerto Rico. Both retailers will sell a variety of bra accessories including Push Up Pads, Bra Straps, Fashion Tape and Secret Straps with new Perfection packs in 11 different languages specially manufactured to align with each customer profile.
Keith Mucklow, Co-Director at Perfection comments: “This new contract represents an exciting and significant step forward in developing the Perfection brand in both the European and North American markets. Both Claire’s and Icing are accessory brands which tap into our target customer base and we believe this is going to be the first in many successful overseas opportunities, allowing us to branch out into the accessory market worldwide.”
