Distributor Patricia Eve is delighted with the response to the latest addition to its lingerie and nightwear portfolio. Black Spade, the Turkish brand that makes nightwear for Hugo Boss, made its bow at Moda this spring and was an instant hit.
Buyers from independent stores up and down the country bought into the brand, making the black zebra print pyjama set its most popular item and resulting in enough sales to hit the six month sales target in just one month.
“We were very impressed with the brand when we first saw the products, Chris spent some time in Turkey with the manufacturers and came back convinced we had something really great to offer our customers. We are delighted that they have all agreed.” said Mike Eve.
