INVISTA’s Apparel and Advanced Textiles Business has appointed Bright Light PR to handle the PR for LYCRA® fibre, COOLMAX® fabric and THERMOLITE® fabric.
LYCRA® Moves Activewear Campaign
INVISTA is one of the world’s largest integrated producers of polymers and fibres, primarily for nylon, spandex and polyester applications. Bright Light will run the UK press office and work closely with the INVISTA teams to build consumer and trade preference and emotional connection with LYCRA® fibre through a programme of education and desirability.
