Supreme Body&Beach, (20-22 July), the leading trade fair for lingerie, underwear and swimwear in the DACH region, is fully booked to spring/summer 2026 order season. This is clear evidence of the strong response from the industry. This shows impressively how strongly the industry is backing this platform and how great the interest is. Despite increasing digitalisation, this industry in particular thrives on personal contact, the haptic experience and individual advice in brick-and-mortar stores.
Our industry is characterised by emotional products that demand trust, fit and com-fort. No online channel or retailer alone can replace this‘, explains ‘The Supreme Body&Beach order platform offers buyers and brands a unique opportunity to experience the variety of collections live, discover new trends and strengthen personal relationships.’ Aline Mül-ler-Schade continues: ‘We see ourselves as a networking platform. We specifically pro-mote and encourage dialogue between brands, retailers and industry experts. This is the only way to consolidate sustainable and long-term business relationships, which ultimately also contribute to the success of Supreme Body&Beach and the segment.”
Aline Müller-Schade, Managing Partner, The Supreme Group
Supreme Body&Beach also keeps this agility in mind and adapts its exhibitor portfolio accordingly. In addition to long-standing partners, the order platform will also be welcoming back new ‘old’ familiar brands such as CHANTELLE, LASCANA, NINA VON C., PRIMA DONNA, MARIE JO, FELLINA, ANITA, MARYAN BEACHWEAR, HANRO, CALIDA, PASSIONATA, LISE CHARMEL, MEY, YELLAMARIS and ULLA.
New brands such as MISSONI Accessoires, COCOTIER ROYAL, GOSSARD, HAVAIANAS, ILSE JACOBSEN, JOHN FRANK, BRAKINI, FLIP*FLOP, FLAVIA VALENTINI, CAFTANI BY ROBERTA ZU, LUISA MORETTI und SCOTCH & SODA are specifically looking for the environment of Supreme Body&Beach, which is known for its market proximity, efficiency and clear focus for trade and retailers.
You can see the brands exhibiting here www.thesupremegroup.de/en/tradeshows/body-beach-ss26
