Wonderland – Countdown has started!

The Wonderland Show opens on 26^th January giving UK and Irish buyers and store-owners an early opportunity to see new and emerging brands alongside established favourites and premium brands in loungewear, nightwear, intimate apparel, legwear, accessories and even swimwear for the second half of 2025.

Delivering on its promise there is a stimulating range of new brands showing this January – Bamboo Basics, Bridie & Bert, Cancer Research UK, Cette, Dorina, Foxe and Fable, Identity Lingerie, Karma on the Rocks, Lisa, Modi Bodi, Ms A London, Roma Confidential, Sincerely Nude, Vixen and Fox and EPOS Stock & Solutions provider, Top to Toe (please see full line-up at bottom).

Alongside the indispensable labels visitors can find those add-on essentials with shapewear from Magic BodyFashion and Bye Bra, laundry solutions by SoakWash and new boob tape provider in all skin tones by Sincerely Nude.

A special mention for Slovenian brand, Lisca, which is debuting at the Show (celebrating its 70^th anniversary in 2025!): to mark their special birthday, visitors viewing their extensive and affordable collections will be treated to a free lunch.

Keeping us warm for autumn/winter you’ll find easy wear, nightwear and loungewear collections  from CNRT London, Eberjey, DKNY, Goldenbay, Indigo Sky, Jessica Russell Flint, Cottonreal, Lauren by Ralph Lauren, Laurence Tavernier, Gingerlilly, PJ Salvage, Mey … and legwear for cosy nights and special occasions from Cette, Wolford and Pretty Polly.

Whilst primarily aimed at loungewear, nightwear, lingerie, intimate apparel and legwear don’t miss out on forward collections from swimwear and beachwear brands such as Pia Rossini, Naia Beach, Dolores Cortes and Sea Level.

The new opulent setting of the Sheraton Grand Hotel provides a perfect backdrop to the enchanting AW collections on offer this month. The spacious exhibition space it presents will house an exciting collection of brands, breakout areas for coffee and relaxation and meeting areas. This season, visitors will be badged for the first time and visitors should note that pre-registration is advised – you can register with this link. Entry to the event is via the Piccadilly entrance as the venue is completely private, professional and self-contained.

Brand List as of 09.01.2025

Antigel//Aubade//Bamboo Basics//Berlei//Bridie & Bert//Bye Bra//Cancer Research UK//Cette//Chantelle//Clara Rossi//CNCRT London//Cottonreal//Desmond & Dempsey//DKNY//Dolores Cortes//Dorina//Eberjey//Elomi//Empreinte//Evelyn & Bobbie//Fantasie//Foxe and Fable//Freya//Gingerlilly//Goldenbay//Gossard//Huit//Identity Lingerie//Indigo Sky//It’s 9PM//Jessica Russell Flint//Karma on the Rocks//Kate Spade//Lauren by Ralph Lauren//Laurence Tavernier//Lisca//Lise Charmel//Magic BodyFashion//Maison Lejaby//Marie Jo//Mey//Modi Bodi//Ms A London//Naia Beach//Naturana//Noblesse  Oblige//Panache//Passionata//Peachaus//Pia Rossini//Pierre Mantoux//PJ Salvage//Playful Promises//Pretty Polly//Pretty You London//PrimaDonna//Promise//Pure Chemistry//Roma Confidential//Sainted Sisters//Sarda//Schiesser//Sculptresse//Sea Level//Simone Pérèle//Sincerely Nude//Skarlett Blue//Sloggi//Soak Wash//Top to Toe//Triumph//Underlines Magazine//Vixen and Fox//Wacoal//Wolford.