Award winning lingerie brand Bluebella, unveils model Lauren Wasser as the brand’s new Valentine’s campaign star launched today.
Entitled ‘Love Letters’ this unique campaign champions self-love in the purest form centring around female narratives celebrating the best of themselves. Love Letters shares Lauren’s journey to appreciating and ultimately loving her body after losing both legs to menstrual toxic shock syndrome (mTSS) in 2012.
This campaign is about owning yourself, something I feel that I really embody. I think that’s what makes us unique and special in our own way. It’s important to embrace who you are, and everything that you’ve gone through, this is part of life’s journey which helps create and craft the person that you are right now.”
Lauren Wasser
“Love Letters is an invitation to celebrate loving ourselves. Lauren embodies the core values that Bluebella stands for: bravery, honesty and intelligence. She is a hugely successful model and athlete in her own right and an inspirational advocate across everything she does. We believe that her journey to loving herself will enourage our audience to do the same.”
Emily Blundell, Founder of Bluebella