New sports bra from Bravado Designs
Bravado Designs, globally recognised female-led and designed intimate apparel, has announced its partnership with the Professional Women’s Hockey League, becoming the league’s official bra partner.
Just as PWHL players push their bodies to the limits on and off the ice, we push our designs to ensure our bras move, adapt and evolve with each woman’s journey – whether she’s growing a baby or competing as an athlete. This sponsorship brings together two industry forces united by a shared commitment to support and empower women as they pursue their best selves.”
Nicole McCasey, President of Bravado Designs
New sports bra from Bravado Designs
As part of the alliance, Bravado Designs will have prominent branding across all six PWHL arenas. Fans in Canada will have the opportunity to engage with the brand through dedicated pop-ups and activations.
As a women-founded company, Bravado Designs embodies our commitment to creating space for women in the business side of sports. This partnership enables our athletes to look and free great when they’re on and off the ice.”
Chelsea Purcell, PWHL Sr Director of Corporate Partnerships
