As the official partner of MarediModa, The LYCRA Company—a global leader in fibre and technology solutions for swimwear, beachwear, and athleisure—returned to Cannes in first week of November with a new brand identity centred around the concept, “WE’RE ALL IN,” which was prominently displayed across the exhibition, including at the LYCRA® Brand Lounge.
This space dedicated to LYCRA® brand innovations was transformed this year with a larger and more dynamic layout, a huge LED wall, and a strong focus on sustainability. The lounge featured videos and information on bio-derived LYCRA® EcoMade fibre, a sustainable spandex made from 70% renewable corn, set to debut in the market in the first half of 2025.
Alistair Williamson
On the show’s first day, The LYCRA Company’s Alistair Williamson gave a speech at 3 p.m. in the MarediModa conference area. “BIO-DERIVED LYCRA® FIBRE: WE ARE IN, ARE YOU?” exploring the benefits of this innovative fibre, which helps reduce the carbon footprint of clothing while delivering comparable performance to the original elastane. Nicolas Banyols, Chief Commercial Officer of The LYCRA Company, and Alistair Williamson, Vice President of EMEA and South Asia, also held a Q&A session with the press on bio-derived LYCRA® EcoMade fibre and the company’s sustainability strategy.
To further showcase the value of the new bio-derived fibre, The LYCRA Company created the LYCRA EcoMade Experience Area, offering an immersive virtual reality journey to explore how corn from Iowa, USA, is transformed into bio-derived LYCRA® EcoMade fibre.
The LYCRA Company, Carvico, and Jersey Lomellina celebrated the future of textiles.
The LYCRA Company’s longstanding partners, Carvico and Jersey Lomellina, added to the sustainability narrative by launching their first high-performance fabrics featuring bio-derived LYCRA® EcoMade fibre: VITA LIFE by Carvico and RENEW COSMOS by Jersey Lomellina.
