Three UK companies are set to make their Eastern European trade show debut at Salon Bielizny this October. Royce Lingerie, the world’s first wirefree bra specialist; NIXI Body, makers of leakproof underwear; and Evenly, creators of the Bra Balancer™ insert, will be showcasing their products at Poland’s largest trade show dedicated to lingerie and swimwear in Eastern Europe.
Royce Maisie bras with Nixi Coni knickers
The trade show appearance is part of the brands’ current move into the Eastern European market with all three businesses now trading through their exclusive distributor Alter ID Agnieszka Socha in Poland.
With a shared ethos of empowering women every day, Royce Lingerie, NIXI Body and Evenly have been in collaboration over the past 12 months, with NIXI and Evenly products available to buy via the Royce Lingerie retail website in the UK.
Francesca Fleming, commercial director for Royce Lingerie, said:
As wirefree bra experts, our ambition is to establish new standards within the lingerie industry – as part of this we’re excited to showcase our brand at Salon Bielizny. It’s the perfect platform to introduce our innovative technical designs to a broader audience, challenge outdated beliefs about non-wired bras, and strengthen ties with our Polish partners.”
Kelly Newton, co-founder and CEO of NIXI Body, said:
Consumers in Eastern Europe are reducing consumption and actively seeking sustainable products due to a rise in the cost of living, however they will not compromise on quality. NIXI Body is excited to be exhibiting in Poland to reach a new audience and to educate consumers on the benefits of using reusable leakproof underwear.”
Royce with Evenly insert
Kate Taylor, founder of Evenly, added:
Evenly are very excited to bring their much-needed breast asymmetry solutions to the Eastern European market and to provide lingerie retailers with an affordable partial breast form option for their customers.”
All three brands will be at Salon Bielizny from 12-13 October 2024.
