Supreme Body & Beach held last week was characterised by exhibitors and buyers being organised with their scheduling and pre-booking of appointments. Retailers, especially specialist shops and boutique with sales areas of over 60-120 square metres have increasingly tailore their product ranges to the needs of their customers this season.
Aline Mueller-Schade, Managing Partner of the Fair, commented:
Supreme Body & Beach was characterised by a very good business atmosphere. Mnay buyers and exhibitors had a tight schedule. It was deliberately scheduled in advance and our retreats for our visitors were once again very popular, even if the tight schedule almost didn’t allow it. For me, this is a positive sign for the body & beachwear industry and mood, as well as for our order fair.”
Undoubtedly the global IT meltdown did have an effect, new exhibitors of the fair declared themselves pleased with the attendance and results.
We are here for the first time. The Moin label was founded two years ago in New Zealand and stands for a connection to nature. The trade fair was great for us because we met lots of customers who are also interested in innovative fabrics. I also noticed that it was mainly the right customers who stopped by and their response was very positive.”
Lisa Neumann, Founding Director of Moin
This is my first time at the trade fair with Snocks. Snocks is a German company and has been growing steadily for seven years. From socks to boxer shorts and now also women’s underwear Snocks stands for modern sports and lifestyle products. Specialist retailers are missing a brand like Snocks because it is primarily aimed at a young target group. That’s why Supreme Body & Beach is important for us and I have to say that the response was great. Many customers came by spontaneously. The trade fair exceeded our expectations.”
Stefan Castor, Senior Sales Manager of Snocks
