Simone and Roxanne Oloman, sisters and founders of Need It For Tonight (NIFT), the 90-minute fashion delivery e-commerce app, are excited to announce the launch of the new personal styling service within the NIFT app. With the expertise of ex-Matches and Farfetch stylists and shoppers, as well as emerging industry professionals, NIFT is set to become the UK’s biggest personal styling hub.
NIFT is on a mission to democratise personal shopping as Simone and Rox believe that personal styling can be for everyone, not just celebrities. The NIFT styling platform includes a diverse team of professionals, enabling shoppers to choose the stylist that matches their styling needs most closely, whether that’s busy mums or time-poor professionals.
NIFT stylists assist busy fashion lovers in curating seasonal wardrobes, choosing gifts, and securing sought-after pieces ahead of the curve. Appointments are seamlessly bookable via the app where, following a consultation, NIFT’s expert stylists can then present an edit of the pieces they know will fit each shopper’s personal style.
Using NIFT’s styling platform ensures that each piece purchased is high-quality and carefully selected – a recipe for a wardrobe to re-wear again and again. With the stylist team always on hand digitally to offer style advice, size and fit information, and book appointments, rushed online purchases that don’t suit are a thing of the past. Shopping locally, consciously, and quickly are no longer mutually exclusive with NIFT.
The NIFT marketplace is currently home to some of London’s best brands, boutiques, and multi-store shops, enabling customers to get their favourite clothes delivered quicker than ever, and gives the opportunity to discover and support local stores. NIFT’s unique selling point of 90-minute delivery enables local designers and boutiques to compete with fast fashion giants by offering the same level of convenience for high-quality items. Furthermore, styling appointments are completely customisable to client needs, as any items on the platform can be delivered in under 90 minutes.
For customers who wish to make an occasion of their styling appointment, NIFT has partnered with the South Kensington member’s club, The Other House, to elevate the experience. In the NIFT x The Other House Styling Suite, stylists will exhibit garments and accessories based on clients’ personal needs and style from a multi-brand assortment. Clients will be able to enjoy complimentary champagne or soft drinks during their personal shopping experience.
Founded by duo Simone and Roxanne Oloman, the Need It By Tonight (NIFT) app was born out of the need to stop long and missed deliveries. Roxanne experienced a late delivery for an item that she had planned to wear later that day: this episode led to a conversation about how flawed deliveries can be in London. With the mission to create the ultimate on-demand clothing delivery app – NIFT is the go-to marketplace for people to shop if they want clothes delivered in as little as 30-90 minutes. NIFT makes the last mile delivery more sustainable, featuring real-time delivery tracking, showing the order from purchase to door, ensuring no missed deliveries, and no environmentally unfriendly redeliveries.
