Launching on March 25th exclusively on merrell.com/uk and April 2nd on sweatybetty.com, this capsule collection is set to redefine outdoor fashion and functionality like never before. Breaking barriers and blurring boundaries, it’s the first time these sister brands have joined forces to create apparel, accessories, and shoes together.
In a recent global survey, it showed young adults report the highest levels of loneliness, with nearly a third indicating that they feel very or fairly lonely. * Merrell and Sweaty Betty are advocating for women to discover the simple power of the outdoors to combat the loneliness they might face.
We know women are willing to try all sorts of methods when it comes to self-care and, together, our brands are championing the solution that the most available, long-term form of self-care is getting outside and moving your body. This year, we’re rallying around a celebration of sisters and togetherness – whether that’s your actual sister or your community, women are able to refresh and treat themselves when spending time with each other outdoors.”
Merrell Vice President of Marketing, Lindsey Lindemulder
We followed the creative direction of ‘rewilding’ which translates into a safari-inspired collection that manifests into a high concept collection of functional activewear, focused on the outdoors. The fearless, instinctive approach to bold colours and prints results in an explosion of cloths, saturated materials and texture.”
Sweaty Betty Chief Product Officer, Catherine Tooke
The collection includes:
The all-new versatile Moab Speed 2, designed to make you rethink what hiking footwear looks and feels like
The stylish, sporty Speed Fusion Web sandal – with a modern outsole and fresh aesthetic
A complete, head-to-toe capsule, made of unique versions of Sweaty Betty’s best sellers including Swifty Workout Tank, Power Bra, Power Cargo Short, Power Cargo Workout Legging, Athlete Seamless Workout Tee, 2-in-1 Hiking Jacket, Convertible Hiking Pant and Whisper Anorak
Accessories including Crest 8L Sling and Crest 1.5L Lumbar Pack.
*A recent global survey showed young adults report the highest levels of loneliness, with nearly a third indicating that they feel very or fairly lonely. (news.gallup.com)
