The commitment to internationalisation initiated by the Cabildo of Gran Canaria five years ago is already bearing fruitful rewards: thanks to collaboration agreements with associations such as the Maredamare trade fair, the Berlin and Copenhagen fashion weeks, and membership of the European Fashion Alliance, among others. The island’s fashion and its show are becoming a reference in the swimwear sector outside its borders.
Aurelia Gil
With little more than two months to go before the celebration of a new edition of the Gran Canaria Swim Week by Moda Cálida show (the backbone event of the Gran Canaria Moda Cálida programme and already a European benchmark in its 26 years of existence) the Cabildo of Gran Canaria, organiser of the event, is about to participate in the Copenhagen Fashion Week, where two Gran Canarian designers will have the opportunity to show their designs.
This collaboration agreement is part of the internationalisation programme set up by the Department of Industry with the collaboration of the Chamber of Commerce and is in addition to other agreements in foreign affairs such as with the Maredamare trade fair, (which has also held its 16th edition in Florence recently, and where the designers Carlos San Juan, Elena Morales, Muchachio and Pedro Palmas have been able to exhibit and show their beachwear creations for the SS2024 season) as well as belonging to the European Fashion Alliance, which held its first international summit in Gran Canaria last October.
Gran Canaria Summin – October 2022
This objective of internationalisation of Canary Island fashion also includes other initiatives such as those created with the Berlin Fashion Week (Germany), which was the gateway to initiate relations with other markets.
In addition to all these initiatives and collaboration agreements, with the aim of increasing international awareness of the event, in recent years other actions have been promoted, such as the participation, this year for the second time, of the Aurelia Gil brand at Mercedes-Benz Fashion Week Madrid or the agreement with MODAMAC, an European project led by Gran Canaria, which has allowed the establishment of relations with other islands that carry out projects to support the fashion sector (Tenerife and La Palma), and to begin to establish relations with countries such as Senegal, Cabo Verde and Madeira.
Born from the initiative of a group of creators from the island 26 years ago, the Gran Canaria Moda Cálida Programme has experienced a qualitative improvement in the promotion and commercialisation of fashion made in Gran Canaria thanks to the support and accompaniment of companies and the promotion of new creators (including from the training centres through grants) which have been the main lines of work from the island’s Institution.
Arcadio Dominguez
Gonzales
