The JulieMay brand will return to INDX Intimate Apparel this weekend: the brand is targeted to women with sensitive skin and has been accredited by Allergy UK as being friendly for consumers who suffer from skin allergies, offering ethical manufacturing from start to finish
Julie May customer – Andrea G
There will be a new collection on show, a beautiful front closure non-wired collection with anti-hot flushes silk nightwear and women’s boxer briefs. The collection is designed based on the feedback collected from a survey with 1000 responses from customers in the UK, and they have been fitted on real customers to make fitting adjustments. Customers have been actively involved in the design and fitting process. They even pick the colour and laces by a poll!
Tiffany Chiu, founder of the brand, has won the Young Innovator Award, a government-funded award sponsored by Innovate UK, which selects 96 best firms across the nation with the best potential to expand. You can see her collections on Stand P265.
The customers play a key role in the development of the brand…
