The John Lewis Partnership (JLP) has appointed Saatchi & Saatchi as its new creative marketing partner for both John Lewis and Waitrose.
- Agency to deliver new Christmas and customer loyalty campaigns
- Saatchi & Saatchi known for groundbreaking work such as BT & EE’s Hope United and The British Heart Foundation’s ‘This is Science’
- Relationship will build on success of JLP’s renowned campaigns
From the summer, Saatchi & Saatchi will become the lead creative agency for all JLP, John Lewis, John Lewis Financial Services and Waitrose brand and advertising activity. All accounts are currently held by adam&eveDDB.
Saatchi & Saatchi will develop and produce all brand campaigns, including the popular John Lewis Christmas TV advert. Saatchi will also support next year’s launch of the new JLP brand loyalty programme, which will see customers being rewarded more when they shop with John Lewis and Waitrose. The first campaign is expected to be for Waitrose in the autumn.
Sarah Jenkins, Managing Director for Saatchi & Saatchi, said: “John Lewis and Waitrose are extraordinary brands, supported by 74,000 exceptional Partners, fuelling an incredible organisation. The John Lewis Partnership is simply one of the most important organisations in British business right now. A business born from purpose, building for the future, and wanting to do that in a way that truly services all their customers – old and new.
“As the John Lewis Partnership accelerates into a new and exciting next chapter, we are honoured to be taking on this remit and extremely proud of the creativity and smarts of the entire agency in ensuring we won this pitch.”
