Curvy Kate has partnered with Breast Cancer Charity, Walk the Walk as the official bra supplier of The MoonWalk. Each walker will receive a Curvy Kate bra to wear at The MoonWalk and decorate as they wish! The decorated bra is the iconic centre piece of The MoonWalk, allowing participants to get creative and walk with pride through the streets of London at night!
Curvy Kate is supplying just over 7,000 A-G cup bras for The MoonWalk London which will take place on Saturday 20th May. The MoonWalk celebrates 25 years in 2023 and walkers are encouraged to really have fun with their bra designs and to take inspiration from the many themes from previous years: Disco and Wild West to Rock and Roll, circus and many more! Curvy Kate is asking their social media following of over 1 million to help design their team bras with one of the designs to be chosen and worn by MD, Rachel Jenkins!
Curvy Kate looks forward to joining the walk with their ‘Curvy Kate Babes’ team and onboarding some of their community as the weeks go by! A quote from Rachel Jenkins, Curvy Kate MD expresses the excitement of being part of such a momentous occasion:
“To see so many people unite, wearing bras emblazoned with colour and creativity all to raise money for the greater good is just amazing to be a part of. To know that thousands of people will be supported by Curvy Kate as they raise millions for charity, is something we are very proud of.”
Nina Barough CBE, Founder and Chief Executive of breast cancer charity Walk the Walk said:
The decorated bra has always been Walk the Walk’s unique trademark. Our decorated bras have proven to be such a powerful symbol, and probably one of the main reasons that our challenges, including our flagship MoonWalks, have raised so much awareness, as well as an incredible £137 million since the charity took its first steps. Almost half a million incredible supporters have decorated their bras, raised awareness about the seriousness of breast cancer, whilst having fun and looking amazing on the night. As we celebrate 25 years of MoonWalking, Walk the Walk is absolutely delighted to be working with Curvy Kate as our official bra supplier – we thank this wonderful company who are literally providing our Walkers with the best possible ‘support’”.
Design Prototype for Curvy Kate Walk the Walk Bra