Honey Birdette, the luxury lingerie brand owned by the Playboy (PLBY) Group, Inc., today announced the launch of its first basics collection, Nakeds, which is now available online and in Honey Birdette boutiques in the United States, United Kingdom, and Australia. Known for its luxury aesthetic, Honey Birdette is now expanding its product range into the basics category at a more accessible price point for everyday pieces. Nakeds is available in four flattering tones: Almond, Toffee, Deep Mahogany and Nero.
The launch of our empowering Nakeds line marks Honey Birdette’s entry into the essential lingerie category, and this everyday collection is offered at a price point where we can reach a broader set of consumers. We plan to release additional everyday essentials throughout 2023.”
Ashley Kechter, PLBY Group President of Global Consumer Products
The pieces within the range include the Demi Bra, a very lightweight, double layer of sheer tulle, with the glittering foil and soft satin binds. The waist-cinching Waspie (corset) with continuous underwire for smooth support featuring vertical panels and concealed boning that curves to shape and The Everyday Thong made of the same, sheer, lightweight tulle. Two soft sheer body suits that are barely there, offer shaping around the bust but no underwire or boning – and several different thongs are the perfect invisible bottom that feel just as sexy with or without a garment.
This is a really exciting time for Honey Birdette as we continue to push boundaries with our fashion lingerie. We knew there was a gap in the market for sexy-yet-comfortable everyday pieces that offer both exceptional fit and premium fabrications. Our existing customers wanted basics from us, and we are really excited to launch everyday Nakeds for current and new Honey Birdette customers. We see Nakeds as the new everyday bra, and there is much more to come in this category later this year.”
Francesca Anderson, Honey Birdette Global Director of Product & Marketing.
In addition to today’s Nakeds launch, Honey Birdette also released its new Emily collection, an all-leatherette basics range with an ultra soft and super-stretch feel. The range includes a pushup bra that converts to a strapless bra with removable straps, a bustier, a plunge bra (dubbed the ultimate cleavage creator), and a limited release leatherette dress with embedded underwire and plunge cups.
