With a range of the most significant brands and labels in the sector Supreme Body & Beach reported a good show especially in light of the tight and cautious budgetary and ordering situation in Germany with an optimistic feeling throughout.
The Show also feature talks and discussions into the lingerie market, shopfitting and the social impact of clothing sizes with the seminar ‘L & XL still contemporary?’ hosted by Markus Pelleter and Kristian Beran particularly well received. With high calorie intake and less exercise, the population has increased by an average of 1 to 2 clothing sizes and that a common clothing size designation is no longer fit for purpose or in line with the market. Neurological brain measurements were used to demonstrate how customers in stationary retail feel when clothing sizes to not correspond to their expectations.
Conturelle
Eva Bitzer
LingaDore
The next event takes place from 23-25 July at the MTC World of Fashion (Haus 1), Ingolstaedter Strasse 45, Munich 80807.
