Leading international luxury brand for high-quality lingerie, nightwear and loungewear, Hanro, is going on the offensive with a new store concept. This year, in addition to a new flagship boutique in New York, HANRO is remodeling its boutique located on the prestigious Tuchlauben Street in Vienna, as well as in key POS locations in Germany and Switzerland.
New store on Madison Avenue New York
In October, HANRO opened its second store in New York, making it the third in the USA – following the New York location in the Meatpacking District and the store in Beverly Hills. The new 1200-square-foot space is located on Madison Avenue in the Upper East Side and is within walking distance of both the Guggenheim and Metropolitan Museums.
We know that the Upper East Side in Manhattan has the highest density of HANRO customers in the Us. With the new store, we have succeeded in offering our clientele a perfect location to experience our entire product range in person. The New York location is the 13th HANRO flagship store worldwide. Other HANRO boutiques are located in Munich, Gstaad, London, Amsterdam, Rome, Dubai and Vienna. The world’s oldest HANRO store – in a prime location in Vienna on the Tuchlabuen luxury shopping street in the First District – has been completely renovated and modernised.
“True to the motto “less is more,” the new store concept in both stores reflects HANRO’s DNA: an open, timeless design with a combination of wood and warm, light cream tones. In both stores, we are optimally geared to both local and international customers. The very positive feedback from our customers so far speaks for itself. Above all, the reduced design and the clarity about the collection meet with the highest satisfaction.”
HANRO Managing Director Stephan Hohmann
