I ‘m starting my own lingerie brand, I’ve got my vision and designs on paper. Now what?
In short, the what is decisions & actions- a LOT of them.
In order to make these next steps easier, we decided to take the next few columns to address what we are calling our Anatomy of a Bra series.
A lot of us wear bras and other bits of lingerie. Anyone reading this is probably also interested in creating them. Not all of us know what the actual names of the various areas of them are. So first let’s address terminology. Here’s our Top Ten;
- Center Gore sometimes known as Bridge – The center area of the bra, always more stable than the rest, connects the two cups together at the front. One tip to knowing if a bra fits well is if the center gore is sinking into your body without digging in.
- Wings – The side areas of a bra that connect it and typically fasten with a hook and eye at the back. The wings create the cross pull the bra needs to hold it up and keep straps from digging in.
- Wire play – The space at the top of the channel on the inner and outer edges above the wire. This is needed so that the wire doesn’t poke into you and out of the garment in the wash
- Strap Platform – The place that the strap connects to the body on the front and back
- Full Coverage – As the term suggests, this is a bra that fully encompasses the breasts and gives the most coverage on the body
- Demi – A bra that has minimal coverage often enhancing cup size or shape.
- Perfect Coverage – Over the years this is an evolvement of the semi-demi. It’s a bra that is somewhere between 5 and 6.
- J-hook – An alternative ring on the back of the bra that allows the straps to hook together near the shoulder blades to create a racerback effect.
- Unlined-A bra that has no padding
- Sling- Often inside the bra and made from a different more rigid material, it can be the secret sauce to add definition and shape without cumbersome padding.
Watch this space for our continuation of the series and what’s next in the journey to collection—
