Internationally renowned underwear brand, Triumph, has devised a new strategy to underline Triumph’s philosophy that all women should wholeheartedly be able to embrace who they are, their individuality and uniqueness. It is a philosophy that is rooted in helping to empower women everywhere. The brand vision is a true celebration of individuality that will see an entirely new look and feel that is authentic, fresh and modern.
Triumph is a brand with a long and rich history, however, it also understands the need to evolve and rebuild its relevance in a rapidly changing world. It will continue to leverage the key characteristics that have helped to build its brand loyalty over the years, such as: functionality, trustworthiness, elegance – but will add a renewed sense of flair and excitement across all its visual and communications touchpoints as well its product design, to forge a truly emotional connection with its consumers.
Paul Gautier, Triumph’s Global Head of Brands commented:
Our vision is to strive for a world where all women can embrace their individuality wholeheartedly. It is all about fostering an individual connection and emotive experience with our consumers, through each and every touchpoint that they come into contact with. From the products they purchase, the images they see, through to their purchase experience, both online and in-store. We want to create a consistently memorable consumer journey by being distinctive, inspirational and relevant”.
Celebrating uniqueness and individuality will form the guiding principle for all of Triumph’s brand activity from AW22, with every aspect designed to foster an individual connection with each and every woman.
