The winners of the SOUS Award STERNE der WÄSCHE 2021/22 (Retail Shop Awards) were presented on Sunday 24th July (the event was held for the 16th time this summer in Munich). After the award ceremony in winter 2021 or 2022 had to be canceled due to corona, the lingerie industry was able to celebrate a glamorous summer event in the English Garden. The highlight of the evening was, of course, the honoring of the winners…
New Stores / New Looks
Ludwig Beck, Munich
Sabina Brasch, Wöllstein
First Time Winners – Boutique Character
Bauchgefühl (Gut feeling), Dresden
First Time Winners – Flagship Potential
Bella Nox, Kusel
First Time Winners – textile houses
Mathias Frey, Cham
Champions League – boutique character
Elegance, Starnberg
Viabella, Berlin
Champions League – flagship potential
Nusser lingerie fashion, Ulm
Underwear and lingerie Gabriele Mahler, Leipzig
Champions League – textile houses
Engelhorn, Mannheim
Pollozek, Pfarrkirchen
Brand Award for best collaborative partnership during the pandemic
Lingerie Departments of Textile House – Mey
Speciality Shops – Van de Velde
