Agent Provocateur’s July campaign, Provocation Nation is now LIVE! The campaign features some new pieces with exclusive content created by amazing women such as the McKagans, Julia Muniz and Bby_cai. This collection also sees the return of some brand favourites such as our Lorna and Molly sets.
“Agent Provocateur’s June/July 22 campaign is all about celebrating what makes each woman scorching in her own way, bringing them together in a united force of global Provocation. You define what hotness is – we want to show how lingerie can make you feel amazing and give you the confidence to make the summer your own, no matter what you’re doing. This campaign showcases a variety of strong, charismatic individuals, each with their own unique vibe. We prove that whether you’re winning rounds in the boxing ring, catching waves at the beach, or just basking on your roof top, every woman is a sun goddess. Summers are always hotter in AP.” – Sarah Shotton