COSABELLA, the Italian luxury lingerie brand is evolving to offer new styles, new ranges of sizes for all shapes, all skin tones and all genders including products designed specifically for the male body.
Founded in 1983, Cosabella is a family business run today by siblings, Guido and Silvia Campello, whose philosophy over the years has remained true to the values of creativity and passion rooted in its Italian heritage.
Famous around the world for its quality craftsmanship and recognised in the sector for its pioneering spirit, the brand continues today its evolution in the direction of inclusion.
Over the last four decades of its history, Cosabella has always distinguished itself for a resolutely innovative approach: in the 1980s, it was the first to offer fabrics, such as tulle, which were not yet used in lingerie; it coined the concept of ‘No More Visible Panty Lines’ to promote the use of thongs; it was a pioneer in the proposal of bright colours, and more recently, it expanded its range of shapes and cuts, to be able to make its collections accessible to women of all sizes and morphologies, thanks to a choice of more than 22 sizes.
A new step in its history, Cosabella now offers lingerie that pushes beyond the exclusively feminine world and wishes to dress all people, regardless of their morphology, their complexion, their age, but also their sexual identity. It will now be a question of finding all of its lines of underwear, nightwear and swimwear in a version specifically designed for male morphologies.
When my parents came to the United States from Italy some 40 years ago and founded Cosabella, they never imagined they would reach such a wide range of customers,” says Silvia Campello, Co- CEO of Cosabella. “We have always had an inclusive approach to women in the desire to dress them for every moment of their lives, from adolescence to marriage to motherhood. So it was natural to continue this inclusive approach in us open to all, respecting each body, identity and self-perception.”
Since the inception of the brand, our history has been made of constant challenges: the goal, to inspire the industry to find new ways to adapt to different physicalities and to break down the barriers to self-expression linked to the body image, sexual identity, gender and age,” adds Guido Campello. “After 4 decades, our initially female-centric approach has evolved naturally, keeping pace with an ever-changing society. It’s a beautiful moment.”
