THE REAL BOOST, the new Activewear AW2023 collection with Sensitive® Fabrics by EUROJERSEY certified with the innovative LYCRA® SPORT Technology, offers an alternative style full of imagination and creativity, modern but also comfortable and elegant. “THE REAL BOOST”: not a simple collection but a new, ultra-contemporary vision of luxury fashion that perfectly embodies one of the latest key trends in current lifestyle. An innovative collection for which has been conceived a precise concept in order to underline the perfect mix of iconic aesthetic and high-performing activewear.
Thanks to avant-garde LYCRA® SPORT Technology certification, Sensitive® Fabrics carry a detailed identikit of their advantages, enabling a precise identification of the suitable fabrics for manufacturing every type of sports garment. Based on the Power, Comfort and Energy (PCETM) system of patented indexes, certification measures the performance of each and every fabric as well as accurately defining its performing features. No more compromises between looks and performance. LYCRA® SPORT technology makes it possible to identify the best fabric choices, using the special characteristics expected from each garment to create the desired benefits.
FOCUS TRENDS
ARCHITECTRONIC TREND
Physical activity is becoming more and more about health, a combination that is now present in the world of fitness. Doing all kinds of physical activity is essential to ensure that the human body is healthy and youthful. Sensitive® Fabrics enriched by LYCRA® SPORT Technology, with a new concept expressed through the architecture of the silhouette involving unprecedented print effects and seamless body mapping, are designed to enhance your physique from an aesthetic point of view. Support and freedom of movement are the key points of modern fitness outfits that explore new geometries and micro-structures of prints with a great 3D optical effect. A complete enhancement of the body shape thanks also to the sophisticated shades of sage green,
olive green, brick red and peaceful ochre yellows.
The most comfortable and elegant style with a contemporary graphic harmony that implies a technical masculine spirit for perfect functionality. Thus, weaves superimposed on patterns with knitted effects, meshes of different stitches and weaves with dynamic plaids come together to form kinetic silhouettes.
TREND SENSORI
The laid-back style is becoming more and more popular with a wide choice of different loungewear, streetwear and super cool tracksuit looks. Functional luxury with simple, beautiful, quality garments that turn leisure time into a new lifestyle and everyday life. Protagonist not only destined for sport or the sacred and mystical feminine inspirations of the yoga world, the jumpsuit takes on that much-desired and sought-after demand for well-being as a “hug missing”. So the new prints peep out of Sensitive® Fabrics with LYCRA® SPORT certification with their warm, embracing tones in reassuring shades of powder, pink and natural. The embossed technique is combined with new printed weaves and the logomania typical of the 1980s becomes the inexhaustible source for couture collections where elaborate and unique elements are mixed together.
REBELS TOURING TREND
Exploring and discovering the authentic side of the world, doing so with respect, reflecting that healthy clothing, designed for those who wish to be in harmony with the environment and reduce their ecological footprint. Sustainable mobility is faced with products of excellence that are resistant and protective in all weather conditions while at the same time offering the right breathability. Sophisticated materials become the ideal combination to emphasise body mapping thanks to digital prints on Sensitive® Fabrics certified by LYCRA® SPORT technology, with camouflage surface effects reminiscent of mountains and high-altitude sports, only to be brought back to camouflage in everyday urban life. An explosion of intense, bright colours alternate with shades of dull urban tones in mauve grey and copper green, bringing out hints of khaki in an evolution of graduated colours.
