Home Industry Beija London partners with multichannel e-com fulfillment solution Warehow

Beija London partners with multichannel e-com fulfillment solution Warehow

by Underlines

Following a rapid increase of online sales and expected wholesale growth, cult lingerie brand Beija London partners with Warehow, the Derbyshire based multichannel e-com fulfillment solution, to handle their previously in-house distribution operations. With a flagship store in Coal Drops Yard, King’s Cross and an engaging social media approach which includes online fittings, Beija has captured the imagination of women looking for contemporary styling and beautiful well fitting lingerie and swimwear.

Set up in 2016 by sisters Abbie Miranda and Mazie Fisher with a unique sizing concept and affordable luxury focus, Beija London offers styles made for women by women. Having grown up in the lingerie trade, their family business Aura Lingerie gave Abbie and Mazie a unique insight into the world of underwear. With that heritage they are able to draw on over 30 years of experience to give the best quality and the perfect fit, encouraging customers to buy less and buy better.

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