Asda fashion label George (Asda’s fashion label) has received great acclaim for using a model with stretchmarks across her stomach to promote its Valentine’s Day lingerie. The brand posted a photo of the model Brunna Teixeira wearing a purple embroidered lingerie set. The post, which was shared by Teixeira with her 17,200 followers, was praised for showing an “unfiltered body”.
George posted the close-up photograph with the caption: “There’s just something special about a matching set.” People responded via social media to the post, saying they were impressed that the fashion label was showing more authentic images of women’s bodies.