THE BBA22 EUROPE WINNERS UNVEILED

Lingerie professionals from all over Europe and beyond connected on January 25th 6pm CET to take part live in the Awards presentation of the best-selling brands and categories in Europe. At its second digital edition, the event gathered over 400 participants hosted in 7 different rooms, according to their language group, and a dedicated presentation will also take place at Salon de la Lingerie Paris in June.

“We said the event would take place, no matter the circumstances and, we did it. We believe it is important to give a positive signal to all the professional stakeholders,” said Marco Pisani, co-owner of Intima Media Group, organiser of the event.

Based on the survey conducted yearly by Intima Media group and its partners (Underlines, Sous and CYL Moda Intima), on a qualified panel of the TOP 500 multi brand independent retailers in France, Italy, Germany, Spain and the UK and Ireland, the event was a condensed analysis of the major market trends in product categories and related best-selling brand rankings by country. The results provide a comprehensive outlook on sales results and perspectives to better understand the market’s evolution.

Best Boutique Brand Award Winners – UK and Ireland

Bra Sets/Coordinates – Fantasie
Large Cups/Plus Sizes – Elomi
Shapewear – Miraclesuit
Sports Bras – Anita Active
Night & Loungewear – Cyberjammies
Legwear – Falke
Daywear – Commando
Swim & Beachwear – Gottex
Men’s Underwear – Blackspade
Luxury/Designer – Empreinte

“Major changes have just been announced and more will come later this year… changes that are contributing to reshaping our industry. In a more eye to eye conversation, boosted by the social media mindset, and the centrality of the individual, the independents are gaining a new momentum and they are actually performing better than other retailing circuits,” added Francesca Spinetta, co-owner of Intima Media Group.

Intima Media Group and Partners thank the supporting partners who contributed to the success of the event and the Top500 stores who made it possible. A special thank you to Tencel, the headline sponsor of this BBA22 edition.