The new claim “Crafted Elegance” perfectly embodies Bemberg™’s values of preciousness, uniqueness, quality and refined aesthetic blended with innovation and responsible values. In 2021 Bemberg™ celebrates nine decades of commitment to delivering true timeless beauty, style and touch thanks to its responsible innovation heritage and soul. And today it relaunches a new gender aesthetic that speaks about contemporary values of transparency, inclusivity and sustainability.
Bemberg™ is all about joyful comfort, premium values delivering unparalleled wellbeing. It’s the one-of-a-kind material that offers design, beauty, innovation and responsibility all at once. Its heritage talks about premium high-quality lining for formal and sportswear, but the contemporary and worldwide journeys and designers’ cooperation are talking about fashion, outerwear, innerwear dedicated to contemporary consumers.
Bemberg™ by Asahi Kasei is the brand name of the regenerated cellulose fibre made from the smart-tech transformation of cotton linters – the short downy fibre enfolding cotton seeds. It is pre-consumer materials obtained from the manufacturing process of cotton oil that is converted through a traceable and transparent closed-loop process, taking place in Nobeoka, Japan, the only plant producing Bemberg™ at a worldwide level. So, the Bemberg™ DNA is really based on a circular economy approach. Bemberg™ fibre is the key ingredient of some of the most cutting-edge design innovations on planet Fashion, proving to be a sustainable, responsible and innovative material.
“Today we are pleased to celebrate ninety years of Bemberg™ and we thank all our partners and friends in the world for the great support in these years…but we are already projected toward the centennial. At Bemberg™, responsible innovation is a continuous improvement process we want to share with our premium community and market. This is the only way to perform toward a new contemporary consumer looking for a new generation of values,” declares Eisaku Maeda, Bemberg™ Senior General Manager.
The Bemberg™’s 90th anniversary signs are also another important moment for the company. Mr. Koji Hamada is appointed as new CEO of Asahi Kasei Fibers Italia. Mr. Hamada has a strong connection to the Italian market having already spent more than 5 years in the Gallarate’s headquarter working in close contact with all partners in the territory.
