The HANRO Spring/Summer 2022 campaign “Natural Sensations” stands for the unique magic of a summer day, which is difficult to put into words. It’s that special energy and a tingling sensation in the body that grabs us in the morning. We are wearing less, barefoot most of the time, feeling carefree and unrestricted – life increasingly takes place outside and the transitions between indoors and outdoors are fluid. Away from the noise of the big city, nature captivates us.
Like a painting, the endless panoramic view of nature and the colours affect our soul and spirit. The clouds casting shadows alongside patches of sunlight or moonlight peeking through change the scenery. Nature in the summer is full of contrasts and yet harmonious – barren landscapes and hot air alternate with cool shade and refreshing water. While outside, we feel the glistening light and the warmth of the sun on our skin, while inside we find a relaxing, cool, subdued atmosphere.
“Strong and meaningful visuals are important to set the scene and help depict the theme of the collection for our B2C customers,” says Isabelle Groh, Head of Marketing and PR at HANRO. “With the extra images for the POS, we can provide our retail partners with great material for our Spring/Summer 2022 collection, just in time for the start of the new season. In addition to posters and displays, retailers can also use mood images for the shop windows and a look book for display.”
