Bluebella has launched a diverse skin tone hosiery range with a stunning campaign starring professional ballerinas.
The classically trained dancers modelling for the campaign (left to right pictured above) include Lion King star Ryesha Higgs, and professional ballet dancers Louisa Fernando, Jasmine Chiu, Natasha Trigg, Tori Bew, and Paige Bestington, many of whom have danced with the English National Ballet and Royal Ballet.
Bluebella chose to work with ballerinas on this campaign to highlight the lack of racial diversity within classical dance, mostly noticeably in ballet. It is estimated only 5% of professional ballet dancers are from Black or African America backgrounds, and with this comes a lack of skin tone options for their attire from ballet pointes through to hosiery.
They are all pictured wearing the new Bluebella hosiery collection, along with some of the brands best-selling lingerie. The collection features 22 new styles, and includes stockings, hold ups, fishnets and tights. The range also includes a collaboration with Nubian Skin, the market leaders in diverse skin tone lingerie to offer two new skin tones, Berry & Caramel.
Bluebella lingerie CEO Emily Bendell said:
“It was important for us to launch a hosiery collection that catered for everyone. We chose six amazingly talented professional ballerinas to model the new styles and feel that you get a real sense of the power and athleticism needed for their art in the imagery’’.
Ade Hassan founder of Nubian skin added:
“I started Nubian Skin to address a need in the market that was widely ignored – skin tone lingerie and hosiery for women with darker skin. Over the years it’s been phenomenal to see the impact Nubian Skin has had on the industry and the movement towards inclusivity. I’m very excited to have worked with Bluebella, as another female led force within the industry, on their new additions to their range”.
Bendell added “Ade is a hugely inspirational force within the lingerie industry and an expert on skin tone product. We could not wish for a better partner than Nubian Skin to help us develop the best shades of hosiery for every skin tone. We have loved working with Ade and are so excited to launch this new collection!”
