Luxury French lingerie house Simone Pérèle announces the launch of Simone Cares, a programme that supports the brand’s social and environmental commitments. Focussing on two key areas, environment and female empowerment, Simone Cares is divided into a series of commitments the lingerie house supports and aims to expand on over time.
Environment:
- Commitment 1: Craftmanship – always seeking out ethical and eco-friendly solutions, the brand continues to support the craftspeople who contribute to the unique elegance of Simone Pérèle’s products.
- Commitment 2: Gentle on women, gentle on the environment. 100% of the brand’s raw materials are OEKO-TEX®-certified, meaning they are entirely chemical-free and fibres are sustainably sourced e.g. some swimwear ranges such as the Liv are made from Q-Nova, a recycled fabric derived from textile industry waste.
- Commitment No 3: Reducing the environmental impact of Simone Pérèle’s packaging. Not only has the brand committed to reducing packaging substantially, but product packaging and bags are made from 50% recycled paper and 100% recycled cotton, with security tags also made from 100% recycled paper.
Women:
- Commitment No 1: Improving the health of women and girls in Madagascar. By joining forces with the CARE humanitarian organisation in Madagascar – where Simone Pérèle has a production plant that mainly employs women – the brand has developed a programme that supports 105 schools and their communities to access water, hygiene products and sanitation.
- Commitment 2: Bringing comfort and reassurance to women with Féminité Sans Abri, a charity that provides homeless women and women in challenging positions with hygiene products and underwear. Simone Pérèle is proud to be part of the charity’s aim to help restore comfort and dignity to women in difficulty.
Simone Cares is just the beginning of a deep commitment to the environment and society, which will be tirelessly pursued and renewed to meet new social and environmental challenges. The Simone Cares range comprises many of the brand’s permanent and fashion lingerie and swimwear collections, and customers can seek out products by looking out for the Simone Cares logo on product pages online.
“For 70 years, Simone Pérèle has remained true to the values it holds dear: kindness, tolerance, solidarity and humility. While we have never been one to jump on the bandwagon, we have remained ever attentive to social and environmental issues. With shoppers increasingly aware and concerned about the impact their apparel may have on the environment and society, now more than ever, our unique history and values are our best assets for ensuring success. Simone Cares brings our values and principles to life and reassures the consumer of our commitment.”
