Snag, the leading UK size inclusive fashion retailer, is delighted to announce their collaboration with Jamie Campbell, whose incredible story inspired the smash-hit West End show ‘Everybody’s Talking About Jamie’, as well as the much-anticipated film adaption premiering on 17th September 2021. The collection, inspired by Jamie’s fun, playful, and eccentric sense of style, marks Snag’s first ever celebrity collaboration. Comprised of seven pairs of tights, the collection includes a range of colours and styles, each with a unique name to describe them – including Daisy May, Margaret Rose, Tied Up, Bees Knees, Peep Show, Glitter In The Grey, and Herringbone.
Brie Read, CEO and Founder of Snag says: “I am thrilled to announce Jamie as our first ever celebrity guest designer. His designs are so fantastic – it might be my favourite Snag collection to date! Jamie is a huge advocate for embracing your true self, feeling confident, and wearing exactly what you want, when you want – making him a perfect fit for Snag.”
Jamie Campbell says: “I want everyone to embrace their own individuality and have always wanted to help people to be themselves. I have never been one to conform to what society deems ‘normal’ or ‘appropriate’ and Snag stand for the exact same thing. For this reason, I am so excited to work with the brand.”
When Jamie was growing up, he said he would always play dress up in his mum’s clothes, shoes, and tights, describing himself as a ‘naturally flamboyant’ kid. In keeping with Jamie’s awe-inspiring individuality and self-expression, this collection has been created to encourage everyone to embrace their true self and be as bold as possible. What’s more, Jamie – alongside his mum and gran – has been a long-time Snag fan, and so he felt confident that the quirky, playful designs he created would resonate with fellow ‘Snagglers’.
The items will be available in sizes 4-38 and have been meticulously designed to ensure they comfortably fit all shapes, abilities, genders, and sizes. Like all Snag products, the collection has been created using Snag’s extra stretchy yarns, which ensure they don’t distort, sag or ladder. Additionally, Snag’s unique sizing matrix allows all customers to find their perfect three-dimensional fit based on their body shape, height, and dress size.
Brie Read, CEO and Founder of Snag says: “This latest collection is a celebration of individuality and being yourself. It is a particularly poignant collection for Snag, as we have always championed people that feel like an ‘outsider’ or that they don’t fit in. Having been the inspiration behind hit musical, ‘Everybody’s Talking About Jamie’, and the star of the film adaptation, Jamie is helping people realise that you don’t have to ‘fit in’ and should be able to express yourself however you want.”
Jamie Campbell adds: “I’m honoured to have been welcomed into the Snag family! After almost a year in the making, I can’t wait for Snagglers to see, wear, and love the collection! The designs are so ‘me’ but have been designed to suit everyone. It’s important that people express themselves and feel proud to be individual. Snag is one of very few fashion brands that truly champions this and caters to all people, I just hope other brands follow in their footsteps.”
