Heist, the brand that creates foundation wear for comfort, support and style, has launched its bestselling Sheer Collection in new colours Navy and Berry. Spliced with artfully placed sheer accents and designed with Heist’s signature silky-soft fabric, every piece in the Sheer Collection is as comfortable as it is good-looking.
To mark the launch of these new shades across signature styles, Heist commissioned British photographer and filmmaker Britt Lloyd to create a body of self-portraits wearing the collection. Britt’s photographs kick off an ongoing series of self-portraits by creatives in Heist’s community who were invited to explore the art of self-expression in its freest, sheerest form.
Heist debuted the Sheer Collection in Black, having co-created the Knickers Collection hand-in-hand with 150 women from its community under the future underwear initiative, CO.LAB.12. The initiative gave customers the opportunity to work with Heist’s in-house innovation team, Lab12, on its first underwear line in 2020. Working collaboratively with women across a broad range of sizes, body shapes, ages and ethnicities, Heist has designed foundations of style using innovation to change the way people feel about underwear.
