Quality awareness is a mindset that is often passed on from one generation to the next. Brands and products that meet one’s own discerning standards and are consistently dependable and durable, are trusted and recommended to the next generation. Beginning this October, HANRO will launch “HANRO FOREVER – THE STORY OF GENERATIONS,” a worldwide multichannel campaign that demonstrates the cross-generational love and loyalty to the HANRO brand and the unique, long-lasting quality of its products.
The memorable visuals pay tribute to the campaign’s theme and resonate with the target group. Women and men from different generations dressed in iconic HANRO products were photographed in a natural mountain setting with a panoramic view of the Swiss Alps. This conveys brand values such as origin, tradition, the use of natural materials, and HANRO’s timeless designs and quality standards.
“Again and again, we receive letters and e-mails from customers telling us that their mother or grandmother wore HANRO. So somehow the brand has also become part of family traditions,” says Stephan Hohmann, HANRO Managing Director. “This is a testament to the quality and durability of our products, the timelessness of our designs, and the great loyalty of our customers.”
Since 1884, HANRO has succeeded in capturing the respective spirit of a generation through its collections. This is how iconic collections were created, for example, the ‘Cotton Seamless’ spaghetti top, which captured the values of a generation, expressed in fabric, and shaped the brand. “Our promises from back then still form the core values of the brand today. We demonstrate this every day with our passion for the products and dedication to the smallest detail. Our goal is to design high-quality, sustainably produced premium underwear made of natural materials in timeless designs that can be passed on to future generations,” Hohmann adds.
Expertise in fabrics, processing and finishing, the use of high-quality natural materials, and the production in Europe form the secret to the long-lasting quality of HANRO products. “Our iconic designs are never passing fads – they are luxury staples. Thanks to exceptional quality and timeless design, they’re always in style, yesterday, today and tomorrow. Classic designs along with sophisticated taste is something we can pass onto our children with a clear conscience,” says Christiane Braun, Head of Product Management and Design.
