This Zero Waste Week (6 to 10 September 2021), sustainable underwear brand Nudea is further strengthening its ‘CareMore’ commitment by becoming a carbon-neutral company. The brand’s 2020 carbon footprint has been collated and offset by BeZero Carbon. Priya Downes, Nudea’s CEO and Co-Founder, comments: “We’re delighted to announce our move to carbon neutral status for Nudea. Tracking and taking responsibility for the carbon emissions in our control and the emissions of our suppliers and supply chain is the best way to drive change and move towards true net zero.”
“Since launch, we’ve focused on better sourcing, for example, recycled fabrics emit four times less carbon than virgin fabrics. This is one of the major reasons we have a relatively small footprint. We are continuing to source our fabrics and componentry from recycled or naturally occurring sources and producing in Portugal, which doesn’t require any air transport. Whilst not ‘carbon perfect’, we believe that every step we take and change we make in our sustainability journey adds up to a greater overall impact.”
Nudea’s products are thoughtfully designed to last longer and responsibly manufactured out of premium fabrics crafted from recycled yarns and all components including fabrics and trims are sourced and manufactured within Europe. The brand’s commitment to sustainability already includes easy-to-use fitting tools to deliver on fit for conscious, responsible shopping, signature recycled fabric and yarns, a thoughtfully-designed selection of styles made in partnership with responsible suppliers who pay fair living wages, produced in a GOTS and SLCP fully-certified factory in Portugal and all delivered in recycled and recyclable packaging.
