Lingerie experts Bravado Designs are thrilled to introduce the revolutionary Pose Underwire Bra, the wardrobe essential women will wonder how they ever lived without. The hidden underwire has a unique stretch and flexibility, providing the wearer with the closeness and support of an underwired bra without any of the discomfort it is traditionally known for. Seamless and soft with 360° stretch fabric that adapts to every fluctuating body shape, Pose is truly a bra like no other.
Inspired by the already popular Sculpt Bra from the Everyday range, with the added benefit of the ‘hidden’ flexible underwire, a further plunged neckline and thinner straps, Pose is ideal for everyday wear. The unique 360° stretch fabric conforms to the wearer’s natural shape, whilst the stretchy wire channel offers a close fit to the body. Not forgetting the moulded cups, which provide shape and separation, whilst removable foam inserts offer a natural yet smooth appearance under clothing.
Jennifer Sparks, Bravado Designs Senior Marketing Director, commented: “We are so proud to have developed a completely unique seamless underwire bra that really stands out in the market. It’s no wonder the feedback so far has been so positive and the style has been adored by women – bringing the two worlds together of underwired support and seamless comfort has been such an achievement, women can’t even tell they are wearing an underwired bra, but they can benefit from the support and separation the Pose provides. We know how important it is for women to feel supported on a daily basis, but this shouldn’t mean they put up with discomfort or be wishing away the hours to take their bra off after a long day!”
