International Beachwear Show MAREDAMARE was held on July 24th-26th at Fortezza da basso, with over 150 new Spring/Summer 2022 collections presented. The 14th edition of the show ended with an optimistic and confident spirit.
“We are the first European beachwear show to go back in presence after the pandemic,” says the president of the fair, Alessandro Legnaioli, “and we encountered the clear exhibitor’s satisfaction in terms of productive meetings with customers and orders received, despite the inevitable decrease of the figures. This year’s data highlights that a change is happening, a sort of evolution that offers no way out to those that stay behind.”
Photos: Giovanni Giannoni
“It needs to be said that beachwear and lingerie were the least affected sector by the pandemic and the market is optimistic and in good health,” he adds. “The showroom areas in the stands also worked well in allowing the brands to exhibit in detail their new collections to their customers, along with the speed-meeting formula (face-to-face meetings between buyers and exhibitors) and the open-air, entertaining fashion shows on Saturday and Sunday. Now, we are working on creating a system to export our format abroad.”
Across the pond, the bikini played a leading role at the Miami Swim Show 2021 catwalks, although there were interesting reinterpretations of the one-piece swimsuit. We saw micro bikinis that leave nothing to the imagination, two pieces with sensual intertwining games, one-shoulder proposals for a sophisticated style and cut-outs revealing skin here and there, as well as plenty of floral, graphic and animal prints.
