British underwear brand Nudea, famed for expertly crafted, comfortable underwear that fits, is launching an innovative fuller bust bralette, “The Easy Does It F-G” as well as a new Jade Sheer Deco collection. At the same time, less than two years since launch, Nudea is announcing that the brand will be sold via John Lewis from August 2021 onwards.
Jessica Paton, Lingerie Buyer for John Lewis, comments: “We’re delighted to add Nudea to our lingerie brand offering, we’ve been really impressed by the forward-thinking and considered approach the business is taking towards product development and sustainability.”
Responding to customer demand for a larger size of the brand’s best-selling Easy Does It bralette, Nudea’s team of bra fit experts have developed this non-wired style in sizes F and G. Created using a German-engineered supportive sports mesh with higher elastic modulus and all-around firmness, wider straps and side wings and ballet back, The Easy Does It F-G is available initially in black Sheer Deco which features a sustainable recycled nylon and elastane mix.
Priya Downes, Nudea’s CEO and Co-Founder, comments: “From the outset, we’ve been committed to supporting our customers by creating comfortable underwear, which is expertly designed to fit better and made with premium quality materials that last longer. After months of engineering and development, we’re delighted that we’re now able to offer our best-selling Easy Does It Bralette in sizes F and G. Also, the addition of the Jade Sheer Deco collection is a new direction for us after customer feedback asking for more colours.”
The new Jade Sheer Deco Collection comes in the eye-catching Sheer Deco microfibre fabric, a 78% recycled nylon, 22% recycled elastane mix and comprises the Lift Bra, Nudea’s signature support in a classic balconette style, the Easy Does It Bralette, Nudea’s best-selling style, and the High Leg Brief, a flattering style for all body shapes with a cheeky back, available in sizes XS to XXL.
