Thinx is excited to announce the launch of Thinx for All™, a new collection of period underwear at a more approachable price point now available in the UK. With a streamlined organic cotton design, everyday colours and an expanded size range, the new line aims to bring better period protection to even more people.
Including brief, bikini, and hi-waist styles, the collection includes the same built-in period-absorbing technology featured in Thinx Inc.’s signature offerings that wicks moisture away, blocks odours, prevents leaks, and keeps users fresh and dry. With absorbencies of up to 3 to 5 regular tampons’ worth (a moderate and a super absorbency) the machine-washable, reusable lower price point line will give even more people access to a sustainable period by completely replacing pads, tampons, and disposable period products.
“I’m so thrilled that this expansion enables us to get more Thinx Inc. underwear into more underwear drawers — and less period waste in landfills. As someone who went through a long journey with IVF, and two births in my forties, I know first-hand how Thinx can bring about revolutionary changes in personal health and wellness,” shared Maria Molland, Thinx Inc., CEO. “Our customers have been asking for more accessible price points and sizing, and we listened, which is why we’ve worked so hard to make Thinx for All™a reality. Everyone deserves a better way to period, and Thinx for All™ is one major step toward our vision for a healthier world.”
With a price point perfect for mass-market retail, the new Thinx For All™ line was launched on the heels of the Thinx Inc. expansion into Activewear in January, marking continued growth for the brand as the company increased earnings by more than 48% in 2020. UK retailer Boots currently stock the Super Brief in black in store and online, with further retailers selling the full collection in the coming weeks.
“Over the last three years, Thinx has been slowly building up our retail partnership portfolio, first with premium department stores, then adding in sales channels within lifestyle and beauty, totalling over 300 physical points of distribution globally,” commented Lyndsey Arnold, VP of Partnerships, Thinx Inc. “Since our founding, Thinx has been a competitor to disposables. Thinx for All is a natural progression as it allows this game-changing product to be sold at a more accessible price point and at retailers where consumers are already purchasing period products. Additionally, the new line allows Thinx to reach ten times our retail store distribution via several new partnerships worldwide.”
