When #MakeItFeelRight (#MIFR) first launched in 2019, Lenzing’s TENCEL™ brand set out to raise awareness of the negative impact that the fashion industry has on the environment. With rising eco-fashion demand in mind, the campaign highlights the importance of making environmentally responsible textile choices with the ability to “#MakeAPledge” and actively contribute to making the world a better place.
TENCEL™ is partnering with One Tree Planted once again, an innovative NGO focused on reforestation efforts, to introduce #MakeAPledge on TikTok and Instagram. Consumers will have the ability to submit a short video pledge in exchange for a “Tree Certificate”, for which TENCEL™ will then plant a tree with One Tree Planted.
Building on a successful partnership established in the first campaign, TENCEL™ is excited to partner with Redress once again, as well as expanding the campaign to include a variety of new and powerful influencers, including Lily Cole, Caitlyn Warakomski, Valeria Hinojosa and more.
