Parisian legwear brand Gambettes Box was launched ten years ago and has conquered the European market with its original sales formula – tights in a box sold by subscription. Now the brand is extending its range of sustainable products, offering two pairs of tights with EVO® by Fulgar yarn in its box of the month.
Encouraged by the success of the the green collection made with Fulgar’s Q-NOVA® recycled polyamide, this year the brand has decided to take advantage of Fulgar’s green portfolio once again by choosing EVO®, a yarn derived from sustainably-cultivated castor oil seeds. This interaction with Fulgar has resulted in two refined models, one with a stylised pois pattern and the other with mini-diamond shapes.
“As well as causing changes in people’s behaviour, purchasing choices and lifestyles, the global pandemic has led to greater awareness among consumers, especially younger buyers,” said Sixtine Maroniez, Head of Product for Gambettes Box. “As a result they are considering their choices more deeply and rewarding sustainable initiatives. We have to take this cultural change into consideration alongside fashion trends, and that’s why we’ve chosen to expand our green offer even further, turning once again to Fulgar to assist us in this choice.”
“We’re delighted that a brand with such an original business model has come to us to help create an ecological capsule,” says Fulgar marketing manager Daniela Antunes. “Fulgar has a long-standing commitment to sustainability at all stages of the production process, and promotes an increasingly green textile supply chain to provide consumers with accessible, high-quality products that respect the environment.”
