ThirdLove, the third largest e-commerce intimates apparel brand in the United States, is building on its commitment to foster inclusivity and diversity with the debut of its model search that will feature an everyday woman. The model search will consist of a selection committee in collaboration with world-renowned photographer and celebrity judge, Nigel Barker, who will select the next star of ThirdLove’s upcoming Autumn 2021 campaign.
Created to honour the beauty in every woman, ThirdLove invites women everywhere to enter the contest for a chance to represent the brand. To enter, applicants can simply post a forward facing photograph or video to their Instagram, Facebook or TikTok account wearing at least one ThirdLove product, and share their response to “I should be ThirdLove’s next model because…” in the caption. All entries must tag @thirdlove and include #ThirdLoveModelSearch in the caption, before also submitting their contact information via the Official Entry Form.
“With diversity and body positivity at our core, we celebrate the beauty in everybody, and have always been a champion for identifying new talent,” said Ra’el Cohen, Co-Founder and CCO of ThirdLove. “We’re proud of ThirdLove models like Yumi Nu, who recently became Sports Illustrated’s first Asian curve model, and Janis Wilkins, a yoga teacher who was discovered by ThirdLove and featured in our campaign, which then propelled her into a brand new modelling career at age 62. We look forward to establishing the next success story through our community.”
Once the application period closes on June 4th, Nigel Barker will be joined by Ra’el Cohen, and ThirdLove’s VP of Marketing, Rebecca Traverzo, to review all submissions. The selected winner will then be invited on an all-expense-paid trip to Los Angeles for a brand photoshoot, where they will receive a complete ThirdLove wardrobe and top drawer collection, a model profile on the ThirdLove blog and social channels, as well as a mentorship Q&A session with Nigel Barker.
