Mediterranea is the new B2B event that will take place from 1st to 4th of July in Milan, where a selection of swim, beach and resortwear will be presented to professionals, buyers and specialist retailers. Mediterranea is the result of the experience of the professionals of Studio Zeta and Studio 360 Showroom, two important Milanese showrooms that have grasped the need for a niche swim-beach-resortwear event and a reference point in Milan, Italian and international capital of fashion.
Mediterranea is reserved for buyers invited from all over the world, selected among the beachwear specialists, boutiques, department stores and web-retailers, as well as sector operators and press. This collective includes a selection of about 100 brands of swim, beach and resortwear, with particular attention to the sustainability of the production chain.
The dates have been defined to satisfy the timing of the buyers and the location of Via Friuli 26 in Milan has been selected to allow the discovery of the collections in a modern, elegant and safe place, with controlled access and pre-established routes. The event is sponsored by CSM – Camera Showroom Milano.
